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BlocParty is an Ethereum blockchain-powered investment app enabling fractional ownership of physical assets. It uses smart contracts to trade shares and usage rights of assets like real estate and other high-value property on a secure, decentralized network.


André: Design Lead
Kaan Yilmaz: Dev Lead


Research, concepting, prototyping, project management, UX, UI


This project took place over 3 months between June and September, 2018


Normative Inc. summer internship



Our brief asked us to explore the potential applications of blockchain technology to the field of inventory management. We were given 8 weeks to design and deliver “looks like” and “ works like” prototypes. I led the design aspects below with assistance from my partner Kaan, who led the back-end software development.

Phase I: Discovery

Our Discovery phase consisted of conducting stakeholder interviews and sourcing quantitative research around our topic. I then produced a series of systems maps to help us understand the space we would be intervening in.


Stakeholder Interviews

Systems Mapping


Phase II: Concepting

Having discovered the main pain points in the inventory management space, we ideated on several potential solutions based on our earlier research. To help define which concept might be most useful, I drew out various diagrams to help define ideas, use cases, and competition.


Concept Definition



Phase III: Production

Having narrowed our concept into a clear product idea, I iterated on various UI and UX mockups while my partner built the background code.


Wireframing & UI


Key Learnings